Winegrowers since 1390
A unique history
The Massana family is one of the oldest documented winemaking lineages in the Penedès region. The first written reference to the family dates back to 1390, when Ramon Maçana, a farmer from Sant Pere Molanta, was mentioned. A few centuries later, we find the first reference to the family’s relationship with Maset del Lleó, the manor house built in 1777. At that time, the lands of Maset del Lleó were still under the feudal authority of the Abbey of Montserrat, and taxes had to be paid to work them. Since then, 20 generations of our family have been linked to vineyard cultivation and the production of high-quality wines and cavas.
The family’s perseverance in vineyard cultivation did not falter even during the terrible phylloxera plague of the late 19th century. Thus, in 1917, Josep Massana i Carbó found the courage to start over and craft the winery’s first sparkling wine, a special blend of indigenous varieties that we still use today in our cavas.
In the 1950s, Ton Massana i Ràfols, son of Josep Massana i Carbó and Dolors Ràfols Puig, took advantage of an uncle’s taxi to bring wines and agricultural products from the Penedès to Barcelona. Seeing that the business was working, in 1958, Ton decided to buy a truck and sell the products once a week directly to customers’ homes.
At the end of the 80s, the democratization of telephony allowed us to enter our customers’ homes and offer a better sales and after-sales service. This is a hallmark of our identity that we have kept unchanged to this day.
In the early 90s, Josep Massana i Noya, the current president of the winery, traveled across the peninsula with the hope of making an old dream come true: being closer to our customers. With this goal, he opened commercial branches in the main provincial capitals of Spain, reaching the current 35.
In 2001, we exported our business model to Cologne (Germany), opening the first branch outside Spain, and in 2015, we inaugurated a new branch in Andorra. Furthermore, since 2000, we have been exporting wines and cavas to more than 25 countries, including Belgium, Brazil, China, South Korea, the United States, Finland, and Japan.
Today, we serve more than 180,000 customers worldwide and produce more than 5 million bottles of wine and cava a year, a figure that has led us to become the leading winery in home delivery sales without intermediaries.
Chronology
1390
A Massana is mentioned for the first time, Ramon Maçana, a farmer from Sant Pere Molanta.
1777
On June 7th, 1777, Pau Massana is born at the Maset del Lleó estate.
1917
Josep Massana Carbó produces the winery’s first sparkling wine.
1950
Ton Massana begins selling products from the Penedès to Barcelona using a family friend’s taxi.
1958
We begin direct sales to the customer thanks to the purchase of a truck.
1988
The evolution of telephony allows us to offer better customer service. Thus, our current telephone sales system is born.
1992
Opening of the first branches at a national level.
2000
We inaugurate our Priorat winery and consolidate exports to various countries in Europe, Asia, and America.
2001
We export the business model to Germany.
2012
We inaugurate our winery in La Rioja.
2021
We acquire the Teuleria dels Àlbers estate: 40 new hectares of organic vineyards in the heart of the Penedès.
2023
The Nu Brut Nature cava is chosen as “best cava in the world” and “best organic sparkling wine in the world” at the CSWWC 2023 in London.
2025
The 1917 cava is chosen as “Best Cava in the World” and “Best Sparkling Wine in Spain” at the CSWWC 2025 in London.
2026
Inauguration of the new visitor center.