Passion for the land and work done right lead us in search of our own style, the Maset style: sustainable agriculture, hands-off production and a deep respect for the environment— the three central axes of our winery.
In defence of our own style
Sustainable, minimally interventionist viticulture
For more than thirty years, we have worked our vineyards using a sustainable, traditional and minimally interventionist style of agriculture. An art passed down from parent to child that has allowed us to avoid the use of pesticides and herbicides in our day‑to‑day, preventing the loss of biodiversity and soil degradation. In addition, in recent years we have begun the conversion to organic, with the goal of having all our vineyards, and those of our winegrowers, also achieve that within a few years as well.
At Maset, we know that the quality of the wine is born in the vineyard. For this reason, we do exhaustive monitoring of each phase of the growing process (pruning, inflorescence, flowering, fruit set, ripening and harvesting), carrying out periodic inspections of the different vineyards we cultivate and gathering the information necessary to begin harvest with the highest guarantees.
Days before harvest, we do daily ripening checks, monitoring the grape’s health, likely alcohol level, acidity, and seed maturity. Analysing this information allows us to choose the optimal day and time to pick the grape, adapting each collection to the wine type.
Thanks to the work and dedication of our winegrowers, we can achieve wines with unique personality, with the optimal point of ripening, staying faithful to the land that watches them come to life.
Honest viticulture, with no imperfections, adding as few additives as possible
At the winery, we work to prevent as many imperfections as possible, with the goal of offering wines to be enjoyed, searching for an accessible, honest and flavourful style with a marked Mediterranean profile. Wines that enamour from the first glass and which persist on the palate (and the memory) a long while.
During the fermentation process, we do not use aggressive pressing systems. We work with an extraction yield below 60 % to avoid damaging the grape’s solid components (stem, skins and seeds) which can transfer herbal aromas and flavours to the wine. Fermentation is carried out with select native yeasts that allow us to conserve the character and singularity of the homeland. We only use plant‑based clarifiers, such as pea or potato protein, resulting in vegan‑friendly wines. And lastly, we add as few additives as possible and limit human handling, letting the wines express their potential. A good example of this is the fact that, since 2018, we’ve worked with just half the sulphites permitted by legislative bodies, making for the healthiest, most digestible and natural wines.
Wines created with human contact sensitive to the environment
At Maset, we believe that winemaking must go hand in hand with human contact that is sensitive to the environment, minimizing the carbon footprint from the winery to the end client. For that reason, we carry out initiatives such as reducing bottle thickness, which saves tonnes of glass each year, using recycled paper in all our publications, and a pilot project in Barcelona and Madrid exploring the viability of using exclusively electric vehicles to handle our client delivery service.
Also, 2024 has seen the start of a campaign to collect bottles from our customers’ homes, making us the first winery in Spain to offer this service. This initiative, based on the circular economy, makes it possible to reuse the bottles and could prevent the emission of thousands of kilograms of CO2 equivalent into the atmosphere each year.
Continuous analysis and improvement of each process allows us to reduce our carbon footprint year after year.
It is truly a balanced and sustainable business vision that does not merely live in the background of the environment, but which values the wine that results from the communion of man and nature, in which both are of equal importance.
In Bodegas Maset, we follow our own path.
We believe in proximity, in the direct connection with those who give meaning to our wines: our customers. When in the fifties they told us that door-to-door sales wouldn’t work, we proved them wrong. When in the eighties they warned us that selling wine over the phone was impossible, we persisted. When in the early 2000s they told us that the internet was not the way, we opened up new avenues.
We have evolved over time without losing our essence, staying true to our commitment to quality and authenticity. And nothing excites us more than sharing our wines with you.